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HEARTBRUT - IT MEANS: BE BOLD AND BRAVE. IT'S ABOUT SHARING CONCRETE LOVE IN A TOUGH WORLD.

Nude concrete – for some it is plain ugly and evil, for others it is pure love, and for some brutalist buildings make the ideal selfie-background. In Switzerland, exposed concrete is so omnipresent, it has become part of the cultural DNA. HEARTBRUT takes a fresh look at this uniquely rich and diverse heritage. Our message is simple: go out and discover the raw beauty of those concrete icons with your own eyes. We take care of the inspo and info. 

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OUR MISSION

HEARTBRUT is your go-to companion for exploring our rich concrete heritage and making it dance with the raw and refined of today. With our fresh perspective, strong online presence, expanding range of products  and creative collaborations we hope to keep things resonant and exciting for you.

Breaking news: architecture is for everyone, not architects. That is why we put YOU first. We cut through industry-jargon and seek to inform and inspire with strong visuals, well-researched edits and premium quality products.

Yes, brutalism still polarises opinion. And yes, concrete needs to be more climate-friendly, and we’re just at the beginning of a very long journey here. But polemics don’t help the debate moving forward. By shining a light on our brutalist icons, we hope to highlight their cultural value.  But we also point the finger at what’s not so cool. We strongly believe in taking an honest, straight-talking approach.

HEARTBRUT also means: be bold and brave. Embrace imperfections, because perfection is a myth. Let’s keep it brut & beautiful.

EXPLAINER

Béton brut is French for raw concrete. The term was popularised by Swiss-French architect Le Corbusier who used it to describe the materiality of his seminal 1952 Unité d’habitation in Marseille. In response, the movement Brutalism emerged via the UK. It championed raw, unfinished materials, bold geometries and massive forms, rewriting the rules of what a building should look like. In Switzerland, brutalist references remain resonant in the pared-down, all-over-rough-design of many contemporary objects.

Switzerland embraced concrete early on. The Swiss school is characterised by a pragmatic approach, attention to detail and a commitment to high-quality craftsmanship. It boasts a rich variety of styles, ranging from stark asceticism and opulent expressiveness to the subtle and poetic.

In postwar Switzerland concrete played an important part in building a new and modern national identity. As the country began to radically modernise during the 1960, a tremendous building boom set in. Concrete, which was affordable and functional, made it possible. The numerous housing projects, schools, civic buildings, cultural centres, churches and essential infrastructure in bold exposed concrete optics bear witness to an optimistic era that looked confidently into the future. The buildings tell of a nation in motion in a time of unprecedented economic prosperity.

Switzerland has never really fallen out of love with béton brut. Nowhere is raw concrete more omnipresent and part of the everyday fabric than here. HEARTBRUT hopes to inspire you to rediscover this important, but still undervalued piece of Swiss cultural heritage.

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