To many, heart and brut are words that don’t belong next to each other. But they do.

Life is no holiday. Creativity is cruelty in reverse. Good results are based on tough decisions. Flaws are your friends. If you’re brilliantly brut.

So take heart, embrace that feelbrut feeling.

HEART
of
brut

WE Want to make it easy to love and share the beauty of brut.

We connect CONCRETE ICONS AND BRUT STYLE WITH PRINTED GOODS, Photography, writing, art AND SERVICES. 

HEARTBRUT was born on the unexpected success of the postcard edition Brutalist Beauties, launched in late 2018.

We officially launched on 07 March 2019 with a month long exhibition on a bare-faced concrete wall at Kosmos cinema in Zurich.

Heart brut I Alles wird brut.

Play Hunter Portrait 2019 I © Play Hunter I Heartbrut.com

“The sight of  bare, bold concrete fills me with instant joy. So I decided brut’s the place for me”


HEARTBRUT is the brainchild of writer, photographer and enfant brutalist Karin Hunter Bürki. She is based in Zurich, the perfect place for crisp morning swims in the river.

Born in Zurich, made in England, Karin studied Fine Art Film & Video at Saint Martins College of Art & Design in London.

She is best known under her nome de plume Play Hunter and for the photo blog PLAYLUST.NET she founded in 2007 – the first to put the Swiss style avantgarde on the global radar. Its razor sharp copy and visuals led to many raised eyebrows, art shows and the critically acclaimed book «Now & Wow – A Style Hunter’s Book of Photographs» – sitting in the Swiss Foundation for Photography collection.

Having worked as a columnist for  international & national media, guest lectured at Zurich University of the Arts and collaborated with the likes of Hermès and Nike, the online pioneer advises on social ID and content creation.

Following the success of her debut postcard edition BRUTALIST BEAUTIES, Karin decided – in signature brut fashion – to hit refresh and start 2019 with HEARTBRUT.

“What fascinates me about Brutalism is its absolute refusal to please, its loudness, the upfront geometrics, the clash of the brutal and the sensuous.

At the same time, Brutalism is very photogenic. This fluidity definitely hits a nerve with the zeitgeist. There’s a desire for less conformity and perfection and more heart and guts. HEARTBRUT wants to bring some of that feelbrut joy back on the map.”

What they say

OVER
TO
YOU

“You’re so brut. I love it”

Feedback. Inputs. Requests. It’s your shout. We’re listening.

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