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HEARTBRUT - it means: be bold and brave. It's about sharing concrete love in a tough world

Amour Brut Heart with bubble gum background © Karin Bürki/Heartbrut. Explore more on

Hard meets beautiful: HEARTBRUT embraces opposites in a fresh new way to create formats that move contemporary conversations forward. We navigate the sweet spot between art, text and problem solving. With our genre-busting take, print editions, online channels and walks and talks, we connect with diverse and international audiences. Founded in 2019, HEARTBRUT is the brainchild of Zurich-based writer and photographer Karin Bürki. We are regularly featured in the media.

Keep it brut & beautiful!

Karin Bürki, Portrait, November 2023, © Karin Bürki/Heartbrut. Explore more on

Born and bred in Zurich, Karin spent their formative years in London. After graduating in Fine Art from Saint Martins College of Art & Design, the writer & photographer made their name with the photo blog PLAYLUST – a pun on Wanderlust and the pseudonym Play Hunter. Karin’s signature razor-sharp style and refusal to choose between art, photography and media opened up new and singular playgrounds, ranging from the photography book “Now & Wow – A Style Hunter’s Book of Photographs”, a visiting lectureship at Zurich University of the Arts to various newspaper columns, exhibitions and business partnerships. In 2019, Karin founded Heartbrut.

Selected Publications, Media Features, Talks & Shows

Hitting the sweet spot between art, text and solution creation, we push the conversation forward with innovative formats and an open-to-all approach. Win-win.

Featured in (selection)

NZZ am Sonntag
SRF Kultur
Das Ideale Heim
Meter Magazin