HEARTBUT -it means: be bold and brave. It's about sharing concrete love in a tough world.
Taking inspiration from the bold and brave attitude of brutalist architecture, HEARTBRUT champions Switzerland’s rich concrete heritage and gives it a contemporary spin. Our aim is to open up this striking and distinct piece of modern Swiss DNA to new audiences, discussions and experiences. Our fresh take, strong online presence and growing range of print editions connect with worldwide audiences. We are regularly featured in the media. HEARTBRUT was founded in 2019 by Zurich-based writer and photographer Karin Bürki.
Karin spent her formative years in London where she graduated in Fine Art at Saint Martins College of Art & Design. She made a name for herself with the photo blog PLAYLUST – a pun on Wanderlust and her pseudonym Play Hunter. Karin’s razor-sharp style, trailblazing spirit and refusal to choose between photography, art and online journalism led to the photo book “Now & Wow – A Style Hunter’s Book of Photographs”, various style columns, high profile clients and shows in Switzerland and abroad. After ten fantastic years in art, fashion and media, Karin hit refresh and launched HEARTBRUT.